BRAND STORY
Doudou in French means soft. In France, children often sleep separately from a very early age. Mothers will buy their children a teddy bear named Doudou. Wishing that Doudou would be a "warm" friend like a mother. Choose the brand name as Doudou. We will take you to happy dreams on the soft "road".
LOGO CONCEPT
The logo is a combination of the moon symbol and the brand name "Doudou".
The letter "o" is accentuated by a 45-degree right angle. The moon is substituted for an "o" to symbolize sleep. This logo is also related to the company's industry, making the brand more relatable. The font is serif giving the logo a Classy, Professional and Minimalist look.
